TAKING CARE OF GOOD CARE
As a sparring partner, we were literally involved from the very beginning of this exceptional birthing center for the Leiden region, located in the LUMC (Leiden University Medical Center).
The existing interior of the 7th floor at LUMC was transformed by us into an appealing birthing center with a calming and recognizable corporate identity.
We also assist in the intensive care of premature babies and sick newborns by providing clear communication. This includes communication towards parents as well as internal communication. We create informative and instructional materials using accessible videos and clear infographics.
The creative concept, based on growth and blossoming, offers numerous possibilities. Not only in communication materials but also in the interior. All birthing and family rooms have been created based on the corporate identity we developed. The fresh and friendly ambiance is immediately felt upon entering.
The desire of GeboorteHuis Leiden to be distinctive in corporate branding compared to the rest of the hospital has been successfully achieved!
Expertise
Brand advice & strategy
Brand positioning
Naming and identity
Storytelling
Creative concept
Visual identity
Interior design
Internal communication
Workflow optimization
Video
