LUMC Strategy 2024-2028
At the Leiden University Medical Center (LUMC), we are dedicated to continuously improving healthcare and people’s health every day. In turn, we have actively contributed to the development of the 2024-2028 strategy for this Leiden hospital. With “Driven by Health,” a direction has been set for a future-proof LUMC. We have been able to contribute substantially through comprehensive strategic and communication advice.

Clear communication to employees, the direction in accessible language, advice on tone of voice, structure and framework, the development of a fitting title: we were able to deliver it all during this special process. By gathering input both internally (within LUMC) and externally, we truly developed a strategic plan for the future together. In addition to providing strategic advice, our distinctive and attractive design (in print and online media) has resulted in a beautiful final product. In collaboration with the strategy team within LUMC, we proudly look back on both the form and content.


Strategic Advice
Communication Advice
Brand Advice
Internal Communication Campaigns
Campaign Design
Strategy Design (print and online)